Zee Marathi, the premium Marathi channel in Maharashtra was launched in the year 1999. Since its' launch until 2004, the channel was popularly known as Alpha Marathi.Since its' inception, the channel has formed an integral part of a maharashtrian' s life, through its different genre of programs like daily soaps, game shows, talk shows, cookery, travel shows, news, films etc.
Some of the shows on the channel; widely appreciated by the viewers are Abhal Maya, Avantika, Shriyut Gangadhar Tipre, Vaadalwaat etc.These shows have contributed in developing a wide base of loyal audience for Zee Marathi.
Zee Marathi also has many significant initiatives to its ' credit - the Zee Gaurav Awards is the one of the most coveted award for the recognition of the best talent in the Marathi film & theatre industry.
Introduced in 2003, was the Zee Marathi Awards, a viewers' choice award for voting for the best talent on the channel.This award function encourages artists and production houses in conceiving and delivering the best form of entertainment for it's viewers. Men and women from all walks of life and across all ages come forward to vote for their favorite artists through, internet, sms and printed forms distributed through cable operators.
Mahacinema, the premiering of mega Marathi films on the channel once every month is yet another premium program developed by the channel. So far, some of the major titles shown under the banner of Mahacinema are - Shwaas, Aga Bai Arrecha, Aai, Saatchya Aat Gharat, etc.
Nakshatranche Dene, is a program aimed at paying tribute to the connoisseurs OF classical music, by the young and talented artists. This program has not only managed to sustain the faith of the classical music lovers but has managed to inculcate deep interest in our culture and heritage among our younger audiences.
In lieu of its' integral presence among its viewers the channel proclaims with pride - "Me Marathi, Zee Marathi!"