Zee Marathi – Maharashtra’s No. 1 Marathi Channel was launched in 1999. Originally known as Alpha Marathi, we were rechristened from Alpha Marathi to Zee Marathi in the year 2004. It is the forerunner for innovation and a trendsetter in the Marathi GEC (General Entertainment Channel) space.
Since inception Zee Marathi, has not only maintained its place as the leading Marathi General Entertainment Channel, but also has been the most popular and beloved channel in the hearts and minds of Marathi audience all around the world. And, in order to sustain its distinctive position, the Channel has always kept up its quality of entertainment leading it to be the most popular regional channel in Maharashtra.
Zee Marathi has always given the top entertainment shows to its audience and creative variation that we have provided to its audience has left a distinctive mark on the entertainment canvas of Maharashtra. The channel forms an integral part of a Maharashtrian’s life, through its varied genre of programs like daily soaps, game shows, talk shows, cookery, travel shows, films etc.
The first Marathi daily soap – “Abhalmaya”, the first Marathi reality show – “Sa Re Ga Ma Pa”, first popular travelogue of Maharashtra – “Bhatkanti”, the first literature based classic show – “Nakshatranche Dene” or the first women oriented and most popular ground connected game show – “Home Minister” and many more such projects exemplify the Channel’s pioneering steps in creating new genres along with building a relation with its audience across the globe.
With the strong support & love of our audiences Zee Marathi is successfully moving ahead with the changing times, while staying rooted in Maharashtra’s core culture and values. Our emphasis is always on upholding values which has helped strengthened our bonding with the Marathi households. Shows like Jai Malhar, Honar Sun Me Hya Gharchi, Julun Yeti Reshimgathi, Ka Re Durava, Uncha Maza Zoka have closely held the cultural, contemporary, ethical and philosophical roots and instincts.
Our shows have proved to be trend setters in the Marathi entertainment space with respect to concepts, its scale, its formats etc. Zee Marathi has offered innovative and a complete entertainment to the whole family through our shows like Dance Maharashtra Dance, Chala Hava Yeu Dya, Fu Bai Fu etc.
Zee Marathi has a legacy that stretches over time, emotion and relationships. We seek to grow that legacy and entertain the people of Maharashtra with constant innovation and excellence. ‘Zee Marathi Awards’ – the biggest viewer’s choice awards in Marathi entertainment, ‘Uncha Mazha Jhoka Puraskar’ – a unique initiative where Zee Marathi brings to the fore & recognizes women achievers and their contribution across spheres, ‘Zee Gaurav Puruskar’- the most coveted award in Marathi Movie and Theatre – a show that brings the glitz and glamour of the big screen to the small screen. Since 2015 Zee Marathi attempts to recognize the work & contributions by the veterans across Film & Theatre via two separate events viz. Zee Natya Gaurav and Zee Chitra Gaurav respectively.
So don’t forget to tune-in to Zee Marathi… for complete family entertainment!